When you first opened your business, you may have been excited to have a website for your customers to find you. However, you might be noticing that your site doesn’t generate as many new customers as you expected.
A website is great to have if you understand its genuine marketability. Too often people check the box without realizing it’s not just a symbol of one’s conquering of the digital space. You must have a strategy that builds your business.
Wait… What… Digital Marketing.
You know the thing that every email marketing plot starts with in order to gain your trust or the very least not “a go directly to the spam folder and do not collect $200″…
The very least you can do is delete the email and not waste your time.
There are a few truths that I am aware of within the environment of running a business. The one that typically costs us the most grief in business is not being active in a very active digital world. Your website can confirm most suspicions about your business that people may formulate. As a heavy web user, my first thoughts when I am looking for good or services is to always check the first box and review your website.
How does Google rate your site if its not responsive?
As google continues to improve there Search Engine algorithm, the requirements continue to grow for website developers to improve there site ranking. Mobile responsive being one layer of requirement. Sitemap layouts. Now the latest being SSL Requirement.
Earlier 2015 we worked on a half developed project that was 50% blog and 50% listings. The site had lots of work needing to be done including adding custom blog posts for listings and making it easy for users to dig through the site and find the place they desired. Using categories and other items to delineate each listing type from the other I found this project was very busy body work and would require extensive hours to upkeep.