1. Content is the most important aspect of any digital marketing strategy.
Content is the most important aspect of any digital marketing strategy. But many of us don’t really think about it until something goes wrong. If you’re an entrepreneur, a marketer, or a business owner, your content strategy may be focused on the wrong things. In this time of social media explosion, content has become more important than ever before. But the truth is that content isn’t the only thing in your marketing strategy; it’s just one piece of many pieces of your digital marketing puzzle.
But in my opinion, without good content, you can’t have a successful digital marketing strategy at all. It’s not just about having good content; it’s about having good and relevant content that connects with your target audience and sells them to make them want to buy what you want them to buy. And while there are tons of free advice out there on how to create great digital content (e.g., Articles That Drive Traffic), what I suggest here is that the majority of those articles aren’t nearly as good as they seem once you dive into the details behind writing specifically for search engines like Google.
2. Content is everywhere, and we consume it daily.
What are you doing to make your content better? Are you making it better because you are an expert? Or do you have an interest in the topic? Do you want your readers to learn something new about your brand or product?
Content is a piece of information that provides value for customers. It can be a text message, an article, a podcast, a TV show, a movie or even an app. If your content is working for you and the customer, then it’s worth more than gold. The best part is that it can be converted into money using affiliate marketing or other sales channels.
3. Content can take many forms, from blogs and tweets to pictures and videos.
In 2012, a study conducted by the Pew Research Center published in The Atlantic found that 65 percent of people are dissatisfied with the way people are communicating on social media. In fact, according to a report published by Mashable, only 30 percent of people surveyed think that any form of content is better than none.
In other words, they don’t see value in creating content and instead prefer to consume it.
Whenever there is an opportunity to create content, be it a blog post or an Instagram photo, follow this golden rule: make it good first! If you do have time to write something, make sure the quality isn’t compromised.
4. Content is important because it helps us connect with our audience.
Content is everything. Whether it’s a blog post, a piece of visual marketing, an email notification, or a series of tweets, we’re all using it to connect with our audience.
A few weeks ago I was reading some interesting material regarding the importance of content and its influence on brand awareness and consumer valuations. I was shocked to discover that 87% of marketers believe that content is the core of their marketing strategy. As such, it is vital for brands to invest in their content and create a strong content marketing efforts to increase brand awareness and consumer valuations.
The most valuable content is the one that you can share with your audience without receiving more than ten cents in return. This means that you need to be able to accurately assess who your audience is and what they want from you before creating a piece of content. With this in mind, the most important aspects are the message you want to convey, how well that message resonates with your audience (the “hype factor”), as well as how well this message connects with your target’s values and expectations (customer loyalty).
The more time you spend creating good quality content, the better results you will achieve when it comes to overall brand awareness (for example: increase customer loyalty) or consumer valuations (for example: increase customer conversions).
5. Content can be used to generate leads and sales.
What’s the difference between a blog and a piece of content?
The answer is not as simple as it sounds. For one thing, a blog has no name. It can be any other form of textual communication without any branding or visible address. That’s because we humans are naturally drawn to the familiar and shareable.
In contrast, content is different from this in many aspects. If a piece of content has a name and brand, then you have an address to refer to it when communicating with your audience. You have an identity to convey along with your message.
You need to think about this in the context of sales and lead generation. The questions are: Does my piece of content have an address? Do I want my readers (audience) to look at that address? Is that address unique enough in order for them to share it with others so they can build their own brand? Do I want my readers (audience) to refer others? How do I wish for more people to know about my piece of content?
If you answer yes, then you need more than just words on a screen for your audience to take away your message and share it with others online. You must carry out activities like publishing, sharing, and commenting on other peoples’ writings in order for the information you’ve collected from them through reading their work and shares in return to be put into action on your behalf by generating leads or sales:
6. Content can be repurposed and reused to get the most out of it.
One of the best ways to get more out of your content is by repurposing it. Repurposing your content can lead to better results.
7. Always consider your audience when creating content.
Content is a powerful tool. Sometimes people don’t realize how powerful it is until it’s gone.
It isn’t just about what you write, it’s about how you write. You need to consider the audience you’re writing for, but also keep in mind the audience you don’t write for; your peers and their friends and family.
Marketers who are aware of their audience and know what they like and what they don’t like can use content to let them know where they stand in the marketplace.
In conclusion, content is the center of idea sharing, it is a binding solution to what customers want and without it, we can’t create reasons for people to convert as expected. Conversion is the central requirement and without it, we have no way of understanding our return on investment.