Macfarlan Machinery

Macfarlan Machinery, known for its comprehensive range of used mining and construction equipment, approached Pixelvolution to enhance their online presence. The primary focus was to improve product filtering capabilities and to redesign the website to be more engaging for their user base.

Project Objectives:

• Enhanced Product Filtering: Develop a robust filtering system to allow users to easily navigate and locate specific machinery based on detailed criteria such as type, brand, model, and year.
• User Engagement: Revamp the website design to create a more engaging and interactive user experience that encourages longer visit durations and more frequent returns.
• Responsive Design: Ensure the website is fully responsive, providing an optimal viewing experience across all devices and screen sizes.
• SEO Enhancement: Optimize the website’s structure and content for search engines to improve visibility and attract more targeted traffic.

Solutions and Technologies Used:

• Advanced Filtering System: Implemented a custom filtering solution tailored to the unique needs of heavy machinery customers, making it simpler to browse and compare products.
• Interactive Design Elements: Introduced dynamic elements such as sliders, hover effects, and interactive galleries to make the website more visually appealing and engaging.
• Mobile Optimization: Utilized responsive design principles to ensure the website offers a seamless experience on tablets, smartphones, and desktops.
• SEO Best Practices: Applied up-to-date SEO strategies, focusing on keyword optimization, quality content, and meta-data enhancement to boost organic search rankings.

Outcome:

The redesigned website for Macfarlan Machinery has significantly improved both functionality and user engagement. The new filtering system has been particularly effective, allowing customers to find the right equipment quickly and easily. Enhanced visual elements and a cleaner layout have led to increased user interaction and satisfaction. Feedback from Macfarlan Machinery and their customers has been overwhelmingly positive, noting the enhanced usability and professional aesthetic of the new site.