How is your Social Media game?
What is ‘Social Media Marketing’?
You have a Facebook, Instagram, and LinkedIn. Now what? You’re posting content, but what content is important? Sharing pictures with a small group of followers is all that most businesses do. So what else is there?
Most businesses undervalue social media as some sort of nonsense young people use to share pictures of their cat. They’re not too far off but let’s change the scope of how you can interpret social media value and use it to boost your business presence.
Social media connects your business with your community and beyond.
Keeping up on social media can have a huge effect on your business. The more you share, the more people care. Your goal isn’t to suddenly become an influencer, but just connect people to the things they may be interested in.
- New Products
- New items on your menu
- Special discounts
- Prizes and contests
- Events and other important information
People are more likely to come to your business if you create reasons for them to return.
Social media can also allow you to spread awareness of your business through targeted ads. Do you have a hot new item in your e-commerce store? Ads can help promote to people who have shown an interest in your products in the past.
Before we get started.
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your social media audience?